https://rachelherzig.design Rachel Herzig / Art Direction + Design Tue, 15 Aug 2023 18:34:15 +0000 https://rachelherzig.design en https://rachelherzig.design/HomeShuffle Wed, 01 Mar 2023 20:55:15 +0000 Rachel Herzig / Art Direction + Design https://rachelherzig.design/HomeShuffle https://rachelherzig.design/So-Delicious Wed, 01 Mar 2023 20:55:49 +0000 Rachel Herzig / Art Direction + Design https://rachelherzig.design/So-Delicious So Delicious National CampaignOrchard CreativeRole: Senior Art Director2021 More than 80% of American households have ice cream in their freezer—but only a fraction of those (~11%) are dairy-free offerings. Why? Many consumers believe that dairy-free alternatives just don't stack up to traditional dairy frozen desserts.So Delicious Dairy Free, an expert in the art of non-dairy desserts came to us with the hope of convincing traditional households into trying the dairy-free side of life.The result was a series of crave-inducing videos highlighting their rich and creamy dessert suite. Through mesmerizing imagery, a hypnotic voiceover, and absorbing custom sound, our aim with this campaign was to playfully hypnotize people into opening their minds to trying So Delicious’ suite of dairy free desserts. Dairy Free Your Mind. Contributing Skills&nbsp; |&nbsp; Art Direction, Design, Concept, Music Supervision Team&nbsp; | &nbsp;Jeff Kling, Christine Taffe, Alex Nguyen, Garrett Crosby, Woodshop Studios <img width="1800" height="985" width_o="1800" height_o="985" data-src="https://freight.cargo.site/t/original/i/d2a6d126404dbd494898729876ea5c66471df3a63f7cf1fd52c9ae53fbecfc94/Portfolio_DYFM_Header_1.jpg" data-mid="170207569" border="0" src="https://freight.cargo.site/w/1000/i/d2a6d126404dbd494898729876ea5c66471df3a63f7cf1fd52c9ae53fbecfc94/Portfolio_DYFM_Header_1.jpg" /> https://rachelherzig.design/Chipotle-Oldest Wed, 01 Mar 2023 20:55:54 +0000 Rachel Herzig / Art Direction + Design https://rachelherzig.design/Chipotle-Oldest &nbsp;Chipotle Brand Identity + Direction Chipotle Creative TeamRole: Digital Design Lead 2014 - 2016 As the digital design lead for Chipotle, I oversaw multiple projects including the redesign of Chipotle.com and the Chipotle app, several rounds of packaging, the overhaul and stratigization of all social media channels and photography styles. Whether it be illustrating a cup by hand or leading global external teams, Chipotle’s star ingredients and iconic hand drawn style were carried through all aspects of design. 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src="https://freight.cargo.site/w/1000/i/d477638c3c605284d0064dfd4dbcf668d8af3c5285ef328bde8cbd515b1dca10/Port_CMGSocial_SqImages-1-1x1_0019_Insta_9-12-16_IngredientGrid.jpg" /> <img width="1200" height="1200" width_o="1200" height_o="1200" data-src="https://freight.cargo.site/t/original/i/b891a99f77c91dbc16baec007496010c605e36475382fc284c8f4a2f4b567dc7/Port_CMGSocial_SqImages-1-1x1_0018_Insta_9-13-16_NookMeal.jpg" data-mid="170207675" border="0" src="https://freight.cargo.site/w/1000/i/b891a99f77c91dbc16baec007496010c605e36475382fc284c8f4a2f4b567dc7/Port_CMGSocial_SqImages-1-1x1_0018_Insta_9-13-16_NookMeal.jpg" /> https://rachelherzig.design/Of-a-Kind-Seasonal-Archive Wed, 01 Mar 2023 20:56:03 +0000 Rachel Herzig / Art Direction + Design https://rachelherzig.design/Of-a-Kind-Seasonal-Archive Of a Kind Seasonal FW19 Collection Art Direction Role: Senior Art Director2019 Of a Kind is a women’s clothing and homewares shop based in Brooklyn, known for collaborating with independent designers on limited edition pieces. For the Spring/Summer 2019 collection, the focus shifted to a softer, more open world. The shoot was set within light-filled interiors and garden spaces, bringing in natural textures, greenery, and warmth. From location to styling, everything was designed to feel effortless and lived-in. Soft fabrics, sun-washed tones, and natural light created a calm, airy environment that complemented the collection Contributing Skills |&nbsp;Creative Direction, Art Direction, StylingTeam | Heather Moore,&nbsp;Izzy Devine-Carter, Melanie Sellinger, Sarah Arroyo, Amanda Holley, Gina Busch, Madison Johnston <img width="2742" height="1533" width_o="2742" height_o="1533" data-src="https://freight.cargo.site/t/original/i/7f8e65c20154b980288b164d3ff213ef0cac56f392221bb7127dd7d51a5b4686/Rectangle_1.jpg" data-mid="246421107" border="0" src="https://freight.cargo.site/w/1000/i/7f8e65c20154b980288b164d3ff213ef0cac56f392221bb7127dd7d51a5b4686/Rectangle_1.jpg" /> <img width="1363" height="1696" width_o="1363" height_o="1696" data-src="https://freight.cargo.site/t/original/i/8004268af9e75151605f675a3be4f0bc38689013227a222ce50cac6c60fa5b79/Rectangle_3.jpg" data-mid="246422952" border="0" src="https://freight.cargo.site/w/1000/i/8004268af9e75151605f675a3be4f0bc38689013227a222ce50cac6c60fa5b79/Rectangle_3.jpg" /> <img width="1363" height="1696" width_o="1363" height_o="1696" data-src="https://freight.cargo.site/t/original/i/0cde37ac04d90e7bc4ce302e68cdb300e888514c885a6a91555c9775b1c9217e/Rectangle_2-2.jpg" data-mid="246422975" border="0" src="https://freight.cargo.site/w/1000/i/0cde37ac04d90e7bc4ce302e68cdb300e888514c885a6a91555c9775b1c9217e/Rectangle_2-2.jpg" /> <img width="1363" height="1696" width_o="1363" height_o="1696" data-src="https://freight.cargo.site/t/original/i/67932ec7ad48a1ce3ebd4c070a585f028b8fcdc8d58840a6940e9271fe1b750a/Rectangle_4.jpg" data-mid="246423017" border="0" src="https://freight.cargo.site/w/1000/i/67932ec7ad48a1ce3ebd4c070a585f028b8fcdc8d58840a6940e9271fe1b750a/Rectangle_4.jpg" /> <img width="1363" height="1696" width_o="1363" height_o="1696" data-src="https://freight.cargo.site/t/original/i/229f8175caf3a6936584f270b3ed8c9d58b9845f945afbe5e9bfd4e27b77e8b9/Rectangle_5.jpg" data-mid="246422954" border="0" src="https://freight.cargo.site/w/1000/i/229f8175caf3a6936584f270b3ed8c9d58b9845f945afbe5e9bfd4e27b77e8b9/Rectangle_5.jpg" /> <img width="2742" height="1533" width_o="2742" height_o="1533" data-src="https://freight.cargo.site/t/original/i/fa6bb75a6a8c5a492975f631e28e309a168a2bd088830d25b3407b9fecf4d645/Rectangle_6.jpg" data-mid="246423743" border="0" src="https://freight.cargo.site/w/1000/i/fa6bb75a6a8c5a492975f631e28e309a168a2bd088830d25b3407b9fecf4d645/Rectangle_6.jpg" /> <img width="1363" height="1696" width_o="1363" height_o="1696" data-src="https://freight.cargo.site/t/original/i/4e53117103ea6ccf4e5ff0a2c5cf6b0697930b26a21ac1906d2f3536ba1be935/Rectangle-450.jpg" data-mid="246423778" border="0" src="https://freight.cargo.site/w/1000/i/4e53117103ea6ccf4e5ff0a2c5cf6b0697930b26a21ac1906d2f3536ba1be935/Rectangle-450.jpg" /> <img width="1363" height="1696" width_o="1363" height_o="1696" data-src="https://freight.cargo.site/t/original/i/364a005ce772fd2699511e68bb5742f03c6b276821760d356918bd7a08094a17/Rectangle-451.jpg" data-mid="246423776" border="0" src="https://freight.cargo.site/w/1000/i/364a005ce772fd2699511e68bb5742f03c6b276821760d356918bd7a08094a17/Rectangle-451.jpg" /> <img width="1363" height="1696" width_o="1363" height_o="1696" data-src="https://freight.cargo.site/t/original/i/0f5f0a675cb6da7f547eef71939ccad169c4057ecb4bd682cc3c4f81350ef393/Rectangle_10.jpg" data-mid="246423822" border="0" data-no-zoom="true" src="https://freight.cargo.site/w/1000/i/0f5f0a675cb6da7f547eef71939ccad169c4057ecb4bd682cc3c4f81350ef393/Rectangle_10.jpg" /> <img width="1363" height="1696" width_o="1363" height_o="1696" data-src="https://freight.cargo.site/t/original/i/cddbe904306174ac7a7cb3f2d8f4cf4ea47d060d478787674ef2773f8f1b434e/Rectangle_9.jpg" data-mid="246423821" border="0" data-no-zoom="true" src="https://freight.cargo.site/w/1000/i/cddbe904306174ac7a7cb3f2d8f4cf4ea47d060d478787674ef2773f8f1b434e/Rectangle_9.jpg" /> <img width="2742" height="1533" width_o="2742" height_o="1533" data-src="https://freight.cargo.site/t/original/i/cb84ede7d5c7a4f2aadf7a6de4302318fab999d21015e1f19b15002a295d5d7c/Rectangle_14.jpg" data-mid="246424762" border="0" src="https://freight.cargo.site/w/1000/i/cb84ede7d5c7a4f2aadf7a6de4302318fab999d21015e1f19b15002a295d5d7c/Rectangle_14.jpg" /> <img width="2742" height="1533" width_o="2742" height_o="1533" data-src="https://freight.cargo.site/t/original/i/b44a0470e39dd816bd89d5982ea9e31cdde2f2d691d0d9de6094fb364f62a73d/Rectangle_15.jpg" data-mid="246423950" border="0" src="https://freight.cargo.site/w/1000/i/b44a0470e39dd816bd89d5982ea9e31cdde2f2d691d0d9de6094fb364f62a73d/Rectangle_15.jpg" /> https://rachelherzig.design/Product Wed, 01 Mar 2023 20:56:33 +0000 Rachel Herzig / Art Direction + Design https://rachelherzig.design/Product Product Art Direction Product art direction and styling for various home goods and lifestyle brands. Across these shoots, I focused on clean compositions, thoughtful prop styling, and simple sets that highlight the form, color, and materials of each product. The images range from graphic still lifes to styled interior moments, designed to feel modern, natural, and quietly playful. <img width="2742" height="1700" width_o="2742" height_o="1700" data-src="https://freight.cargo.site/t/original/i/2842836512ed31c8aff5d7a49607bf05fd07357c768c73d7ab39075318231b64/Rectangle-102_2.jpg" data-mid="245866189" border="0" src="https://freight.cargo.site/w/1000/i/2842836512ed31c8aff5d7a49607bf05fd07357c768c73d7ab39075318231b64/Rectangle-102_2.jpg" /> <img width="1363" height="860" width_o="1363" height_o="860" data-src="https://freight.cargo.site/t/original/i/a6dbacda00d55ea4cad93bd0c209cf60c5f66445e715daa83702de1d847fd7a6/Rectangle-35.jpg" data-mid="245816578" border="0" data-no-zoom="true" src="https://freight.cargo.site/w/1000/i/a6dbacda00d55ea4cad93bd0c209cf60c5f66445e715daa83702de1d847fd7a6/Rectangle-35.jpg" /> <img width="1363" height="860" width_o="1363" height_o="860" data-src="https://freight.cargo.site/t/original/i/8b2ff0e2b605f4a8637890303180a274b740f73c7f6af71f2be1067b5db4017b/Rectangle-65.jpg" data-mid="245816580" border="0" data-no-zoom="true" src="https://freight.cargo.site/w/1000/i/8b2ff0e2b605f4a8637890303180a274b740f73c7f6af71f2be1067b5db4017b/Rectangle-65.jpg" /> <img width="1363" height="860" width_o="1363" height_o="860" data-src="https://freight.cargo.site/t/original/i/2ad2663b44fcc425a6cd4648cb246a71f3ec27b0fc5a7d4ac91a8dcf29021c00/Rectangle-64.jpg" data-mid="245816579" border="0" data-no-zoom="true" src="https://freight.cargo.site/w/1000/i/2ad2663b44fcc425a6cd4648cb246a71f3ec27b0fc5a7d4ac91a8dcf29021c00/Rectangle-64.jpg" /> <img width="1363" height="860" width_o="1363" height_o="860" data-src="https://freight.cargo.site/t/original/i/a24e8a7f4cf8d359a3830376db1abc7bbfb829bff677633aa6223b12e591b6d8/Rectangle-69.jpg" data-mid="245816584" border="0" data-no-zoom="true" 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data-src="https://freight.cargo.site/t/original/i/df438152a766b62b7b34106b3a43353a626a5f58bb0554f4a7f8039c553d76ee/Rectangle-106.jpg" data-mid="245818380" border="0" data-no-zoom="true" src="https://freight.cargo.site/w/1000/i/df438152a766b62b7b34106b3a43353a626a5f58bb0554f4a7f8039c553d76ee/Rectangle-106.jpg" /> <img width="2742" height="1775" width_o="2742" height_o="1775" data-src="https://freight.cargo.site/t/original/i/b8bb88b93a8bdc90a6bd5e1933e60b3cbaf4daab17d9eaafe2e45d8017de8e50/Rectangle-134.jpg" data-mid="245818383" border="0" data-no-zoom="true" src="https://freight.cargo.site/w/1000/i/b8bb88b93a8bdc90a6bd5e1933e60b3cbaf4daab17d9eaafe2e45d8017de8e50/Rectangle-134.jpg" /> https://rachelherzig.design/Apparel-Archive Wed, 01 Mar 2023 20:56:42 +0000 Rachel Herzig / Art Direction + Design https://rachelherzig.design/Apparel-Archive Apparel + AccessoriesApparel + accessory art direction and styling. <img width="6720" height="4480" width_o="6720" height_o="4480" 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data-src="https://freight.cargo.site/t/original/i/e09c2ba0b23ba8b22b1fc3066f36a2aa8b75e4a4c92b317f140e4255188fb832/heather-moore-lizzie-fortunato.jpg" data-mid="170208319" border="0" src="https://freight.cargo.site/w/1000/i/e09c2ba0b23ba8b22b1fc3066f36a2aa8b75e4a4c92b317f140e4255188fb832/heather-moore-lizzie-fortunato.jpg" /> https://rachelherzig.design/Jewelry Wed, 01 Mar 2023 20:56:50 +0000 Rachel Herzig / Art Direction + Design https://rachelherzig.design/Jewelry Jewelry Jewelry art direction and styling. Photography Credits | Heather Moore, Julia Robbs, Frances F. Denny <img width="6720" height="4480" width_o="6720" height_o="4480" data-src="https://freight.cargo.site/t/original/i/8d70d562cb23bbcf8e557ea475705405d452709bd0fd7c5dbdfa5c5920aa1191/GabrielaArtigas_RisingTuskRing_x3.jpg" data-mid="170208396" border="0" src="https://freight.cargo.site/w/1000/i/8d70d562cb23bbcf8e557ea475705405d452709bd0fd7c5dbdfa5c5920aa1191/GabrielaArtigas_RisingTuskRing_x3.jpg" /><img width="2000" height="1333" width_o="2000" height_o="1333" data-src="https://freight.cargo.site/t/original/i/eafa557cb14c50a1a3b7573c4c59cd516293ce325825bbf24cc0375debe51545/Of_A_Kind_Beauty_3-1.jpg" data-mid="170208445" border="0" src="https://freight.cargo.site/w/1000/i/eafa557cb14c50a1a3b7573c4c59cd516293ce325825bbf24cc0375debe51545/Of_A_Kind_Beauty_3-1.jpg" /><img width="3500" height="2333" width_o="3500" height_o="2333" 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src="https://freight.cargo.site/w/1000/i/18ded74aa0278e41d5a8df73de647ebcda2afb55a4b6af031001bddf7d987487/IG_NewLFJ_7.jpg" />Roles: Creative Direction, Art Direction, StylingPhotography: Heather Moore, Julia Robbs + Frances F. Denny Stylist: Sarah Arroyo https://rachelherzig.design/Loretta Wed, 01 Mar 2023 20:57:32 +0000 Rachel Herzig / Art Direction + Design https://rachelherzig.design/Loretta Loretta Branding Design 2018 <img width="1500" height="846" width_o="1500" height_o="846" data-src="https://freight.cargo.site/t/original/i/b00b8bb286868ad1da63d75fcd06bf6919a199e5f0491139c576e57ba1e01dcf/Wall-Poster-Text-Effect_Loretta-2.jpg" data-mid="170209099" border="0" src="https://freight.cargo.site/w/1000/i/b00b8bb286868ad1da63d75fcd06bf6919a199e5f0491139c576e57ba1e01dcf/Wall-Poster-Text-Effect_Loretta-2.jpg" /><img width="1500" height="1200" width_o="1500" height_o="1200" data-src="https://freight.cargo.site/t/original/i/136aa092ec7012e6869f5fe93acba74182f3cd509accbddc0f9b854cbf5be14f/Port_PersonalBrand_Cards_Mock-2.jpg" data-mid="170209100" border="0" src="https://freight.cargo.site/w/1000/i/136aa092ec7012e6869f5fe93acba74182f3cd509accbddc0f9b854cbf5be14f/Port_PersonalBrand_Cards_Mock-2.jpg" /><img 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data-src="https://freight.cargo.site/t/original/i/e35150f1a913f9a4bab6e8ab8b3880da2de59ba0c953f7e4bbcf3c7d402b33ec/Screen-Shot-2023-03-15-at-5.37.08-PM.png" data-mid="171818236" border="0" src="https://freight.cargo.site/w/854/i/e35150f1a913f9a4bab6e8ab8b3880da2de59ba0c953f7e4bbcf3c7d402b33ec/Screen-Shot-2023-03-15-at-5.37.08-PM.png" /> <img width="600" height="727" width_o="600" height_o="727" data-src="https://freight.cargo.site/t/original/i/825560648306c46dee58edcd1503019e2b5ec531c8ee716943a9c4ddc0e5b73a/noveltypony.png" data-mid="170209148" border="0" src="https://freight.cargo.site/w/600/i/825560648306c46dee58edcd1503019e2b5ec531c8ee716943a9c4ddc0e5b73a/noveltypony.png" /> <img width="3572" height="1625" width_o="3572" height_o="1625" data-src="https://freight.cargo.site/t/original/i/330f0f3e75ab7e42fd07ed9de2d16484f3a40042890f881a0ca3d9555adf564f/grapes.png" data-mid="178490839" border="0" src="https://freight.cargo.site/w/1000/i/330f0f3e75ab7e42fd07ed9de2d16484f3a40042890f881a0ca3d9555adf564f/grapes.png" /> https://rachelherzig.design/Snapchat Tue, 15 Aug 2023 18:34:15 +0000 Rachel Herzig / Art Direction + Design https://rachelherzig.design/Snapchat Snapchat: Hack to School Global CampaignSnapchatRole: Senior Art Director 2023 Art direction and design for Snapchat’s Hack to School campaign for college students.The campaign encourages college-aged Snapchatters to create and engage with content featuring back-to-school hacks that range from leveling up your room decor and five-minute beauty tips to innovative snack creations (Hot Cheetos and pickles, anyone?!). Contributing Skills | Art Direction, Design, ConceptTeam | Toiletpaper Magazine, Diego Almanza, Eric Baldwin, Ghislaine LeFranc, Robbie Izar,&nbsp;Michael Schroepfer, Carmen Navarrete <img width="1080" height="1920" width_o="1080" height_o="1920" data-src="https://freight.cargo.site/t/original/i/3fd23920c50c5ed0993ffc4cc7ed07de069078ff21309645c67adf199c02275f/HTS_7.jpg" data-mid="188018075" border="0" src="https://freight.cargo.site/w/1000/i/3fd23920c50c5ed0993ffc4cc7ed07de069078ff21309645c67adf199c02275f/HTS_7.jpg" /> <img width="1080" height="1920" width_o="1080" height_o="1920" data-src="https://freight.cargo.site/t/original/i/1abcecd11dbcfe6a0f6cbf314157d376ed65699ad94801a27796be40a0344bf6/HTS_8.jpg" data-mid="188018098" border="0" src="https://freight.cargo.site/w/1000/i/1abcecd11dbcfe6a0f6cbf314157d376ed65699ad94801a27796be40a0344bf6/HTS_8.jpg" /> <img width="1080" height="1920" width_o="1080" height_o="1920" data-src="https://freight.cargo.site/t/original/i/db8c27f602d045bfc62073331b1db9d427315879e21a6a980f2437c551e9eca9/HTS_4.jpg" data-mid="188018089" border="0" src="https://freight.cargo.site/w/1000/i/db8c27f602d045bfc62073331b1db9d427315879e21a6a980f2437c551e9eca9/HTS_4.jpg" /> <img width="1080" height="1920" width_o="1080" height_o="1920" data-src="https://freight.cargo.site/t/original/i/8a9da4dd84c36095d65683186286a4be0dc92c4d5d4c97aede57df7c0c5863c6/HTS_5.jpg" data-mid="188018090" border="0" src="https://freight.cargo.site/w/1000/i/8a9da4dd84c36095d65683186286a4be0dc92c4d5d4c97aede57df7c0c5863c6/HTS_5.jpg" /> <img width="1080" height="1920" width_o="1080" height_o="1920" data-src="https://freight.cargo.site/t/original/i/c0b91ed786d06ea992c130f8154f681b1947d8dad93933e9a27055b58a897cea/HTS_2.jpg" data-mid="188018080" border="0" src="https://freight.cargo.site/w/1000/i/c0b91ed786d06ea992c130f8154f681b1947d8dad93933e9a27055b58a897cea/HTS_2.jpg" /> <img width="1080" height="1920" width_o="1080" height_o="1920" data-src="https://freight.cargo.site/t/original/i/682557ea7906ac39359ca7534c2b36e639e894d547e4c52e6ed42ba5af2470cb/HTS_3.jpg" data-mid="188018081" border="0" src="https://freight.cargo.site/w/1000/i/682557ea7906ac39359ca7534c2b36e639e894d547e4c52e6ed42ba5af2470cb/HTS_3.jpg" /> <img width="1080" height="1920" width_o="1080" height_o="1920" data-src="https://freight.cargo.site/t/original/i/e5cf3e33de4d5a85bd11476ae5cff560c1aa4d438f4e29f4f3fd89a3e58d2f5b/HTS_9.jpg" data-mid="188018100" border="0" src="https://freight.cargo.site/w/1000/i/e5cf3e33de4d5a85bd11476ae5cff560c1aa4d438f4e29f4f3fd89a3e58d2f5b/HTS_9.jpg" /> <img width="1080" height="1920" width_o="1080" height_o="1920" data-src="https://freight.cargo.site/t/original/i/8951282f9d7179b490581968ed13445345230ffaa387024c58881269933aa1c1/HTS_1.jpg" data-mid="188018079" border="0" src="https://freight.cargo.site/w/1000/i/8951282f9d7179b490581968ed13445345230ffaa387024c58881269933aa1c1/HTS_1.jpg" /> <img width="1080" height="1920" width_o="1080" height_o="1920" data-src="https://freight.cargo.site/t/original/i/87fc9ae65c2a143f946cd1a10f6fe65903b478ca0c730ac2456693a0de96a268/HTS_6.jpg" data-mid="188018092" border="0" src="https://freight.cargo.site/w/1000/i/87fc9ae65c2a143f946cd1a10f6fe65903b478ca0c730ac2456693a0de96a268/HTS_6.jpg" /> <img width="1080" height="1920" width_o="1080" height_o="1920" data-src="https://freight.cargo.site/t/original/i/28b54dc7fefc0a45025088255acb87775586e04b8b8ce76d4f8d8f892c7151fc/HTS_10.jpg" data-mid="188018196" border="0" src="https://freight.cargo.site/w/1000/i/28b54dc7fefc0a45025088255acb87775586e04b8b8ce76d4f8d8f892c7151fc/HTS_10.jpg" />