A campaign that takes Ocean Spray from a juice company set in a bog to simply: the cranberry company. My goal was to distill Ocean Spray’s most important product, the cranberry, to its simplest form: a small red dot. Watch as the humble cranberry transforms into an reognizable character with much heart and power.

Contributing Skills | Art Direction, Illustration, Concept, Animation Supervision
Team | Jeff Kling, Jimm Lasser, Vincenzo Lodigiani, Christine Taffe, John Also Bennett, Alexandra Henry