A campaign that takes Ocean Spray from a juice company set in the bog to simply: the cranberry company. My goal was to distill Ocean Spray’s most important product, the cranberry, to its simplest form: a small red dot. This campaign transforms the cranberry into an iconic character with a lot of heart and power. This work illustrates Ocean Spray’s most iconic product in its most simplistic form: a small red dot.

Contributing Skills | Art Direction, Illustration, Concept, Animation Supervision
Team | Jeff Kling, Jimm Lasser, Vincenzo Lodigiani, Christine Taffe, John Also Bennett, Alexandra Henry