Ocean Spray
National Campaign
Orchard Creative
Role: Senior Creative
2022
Orchard Creative
Role: Senior Creative
2022
A campaign that takes Ocean Spray from a juice company set in a bog to simply: the cranberry company. My goal was to distill Ocean Spray’s most important product, the cranberry, to its simplest form: a small red dot. Watch as the humble cranberry transforms into an reognizable character with much heart and power.
Contributing Skills | Art Direction, Illustration, Concept, Animation Supervision
Team | Jeff Kling, Jimm Lasser, Vincenzo Lodigiani, Christine Taffe, John Also Bennett, Alexandra Henry
Contributing Skills | Art Direction, Illustration, Concept, Animation Supervision
Team | Jeff Kling, Jimm Lasser, Vincenzo Lodigiani, Christine Taffe, John Also Bennett, Alexandra Henry
![](https://freight.cargo.site/t/original/i/893faaa84927df46002ad596b970fe1ae7fa46d6b13eddc734b927a4dbfccc17/OSCO1410000H_POWER_30_Generics_1_1.gif)
![](https://freight.cargo.site/t/original/i/d9924517e8e9966248c3f59503a6fa02ce1bd1fab06ca94553be69cb6fcd089e/OSCO1410000H_POWER_30_Generics_1_2.gif)
![](https://freight.cargo.site/t/original/i/20675301c6a57b7e1cb8d454517f9024428fb388eb0e0d6d3b506393996c40c1/OSPower_Gif_3.gif)
![](https://freight.cargo.site/t/original/i/29fe97bb37b9efceb62871f651c465c68dec4beff4d4aff638cfe6d3940ed735/OSPower_Gif_4.gif)
![](https://freight.cargo.site/t/original/i/572b49a90a8cf86160784fbcf9aaa093407f3606e913cd4cd2db653ba812cf52/OSBlend_Gif_1.gif)
![](https://freight.cargo.site/t/original/i/7898301a4b67d15fb11b57c329233ff850ddc2f1bf5546305ec6abd0f6edf5d7/OSBlend_Gif_2.gif)
![](https://freight.cargo.site/t/original/i/ba29b577966023fd8d5748560a95ffb5fa40b99ff0709a83cd6731bc1a9dce70/OSBlend_Gif_4.gif)
![](https://freight.cargo.site/t/original/i/828401494ab9dcf615bc8de0159b1f84070156906248104a8f5f819998c5eaa2/OSBlend_Gif_3.gif)
![](https://freight.cargo.site/t/original/i/6ccb423321ae0ccb635b5363533c67bf081a61bd92e256d247795a8033b1c268/OSBlend_Gif_5.gif)
![](https://freight.cargo.site/t/original/i/e3f72ce7c02c41bba1c6f14cd737a9338f9dbbc4c449e7a0e5d0239ff76606b3/OSPower_Gif_6.gif)
![](https://freight.cargo.site/t/original/i/07f90daddc576d11afdbe6d90d73e0f68103f9224f2b5a70d06e8370796c8cd6/OSPower_Gif_5.gif)
![](https://freight.cargo.site/t/original/i/49c52313b62a1b90f1aab2a2d7396164d44d8316c4a15fea6c881d3f7c94316e/bogresearch_2-2.jpg)
![](https://freight.cargo.site/t/original/i/57baba9a9a42be089f71b9fb1d00c7845fd98eb2a9695ff68fa920435ff5320d/bogresearch_1-2.jpg)
![](https://freight.cargo.site/t/original/i/93e1cb88f835104f19a71ce1cb67a6f3bf6d4006a6fc366d3bfabd28f87f6b07/IMG_9094_14.gif)