Supercell
International Campaign
Orchard Creative
Role: Senior Art Director
2021
Orchard Creative
Role: Senior Art Director
2021
Art Direction, design and animation for a video campaign bringing a pastoral puzzle game into the mobile space. Supercell is a global leader in successful gaming experiences. They came to us for help launching their newest game, Hay Day Pop.
The Hay Day Pop universe is an utterly pleasant place where there are no stressors and it is always golden hour. It’s a game you play to relax, unwind and escape the grind of daily life.
We created two launch videos for viewers to get an inside look at the game’s bucolic world and all of its pleasantries. When ideating on how to introduce the game’s main character Mavis, I discovered Dolly Parton’s River of Happiness and knew it was the perfect soundtrack for her debut.
Hay Day Pop: Pour sunshine directly on your brain.
Contributing Skills | Art Direction, Concept, Storyboarding, Animation Supervision
Team | Jeff Kling, Laura Janness, Aaron Araya, Mateus De Paula Santos, Lobo, New Math
The Hay Day Pop universe is an utterly pleasant place where there are no stressors and it is always golden hour. It’s a game you play to relax, unwind and escape the grind of daily life.
We created two launch videos for viewers to get an inside look at the game’s bucolic world and all of its pleasantries. When ideating on how to introduce the game’s main character Mavis, I discovered Dolly Parton’s River of Happiness and knew it was the perfect soundtrack for her debut.
Hay Day Pop: Pour sunshine directly on your brain.
Contributing Skills | Art Direction, Concept, Storyboarding, Animation Supervision
Team | Jeff Kling, Laura Janness, Aaron Araya, Mateus De Paula Santos, Lobo, New Math
