Chipotle
Brand Identity + Direction
Chipotle Creative Team
Role: Digital Design Lead
2014 - 2016
Chipotle Creative Team
Role: Digital Design Lead
2014 - 2016
As the digital design lead for Chipotle, I oversaw multiple projects including the redesign of Chipotle.com and the Chipotle app, several rounds of packaging, the overhaul and stratigization of all social media channels and photography styles. Whether it be illustrating a cup by hand or leading global external teams, Chipotle’s star ingredients and iconic hand drawn style were carried through all aspects of design.
Contributing Skills | Creative Direction, Art Direction, Digital Design, UI/UX, Packaging Design, Illustration, Styling
Contributing Skills | Creative Direction, Art Direction, Digital Design, UI/UX, Packaging Design, Illustration, Styling
![](https://freight.cargo.site/t/original/i/8c4fabe27b4f70bbf987f84851d1101dcf035e34936695b4c2942243bb5ae6e2/Screen-Shot-2022-10-25-at-5.16.51-PM.png)
![](https://freight.cargo.site/t/original/i/a6e85b41f47da246a664a6074761d3c9f3a883374f0561259338dc6ed58e359e/Screen-Shot-2022-10-25-at-5.16.18-PM.png)
Chipotle Packaging
![](https://freight.cargo.site/t/original/i/bf03fbcae45c4806f45acd77284148824acad73a6fa68f04982cbbb399281c58/Port_Packaging_FWIImages-2.jpg)
![](https://freight.cargo.site/t/original/i/4b026ab9b5a2edb06e3be2cd882275d4ba6a742f38be00ec333ae1fed9614661/Port_Packaging_FWIImages-1.jpg)
![](https://freight.cargo.site/t/original/i/4ffcd1242b7d484b5c302040ba6fc5b3bd50b5fcf8c071af7f0f9ee5d24600d0/ChipotlePortfolio_1.jpg)
![](https://freight.cargo.site/t/original/i/e45c83f6092bbe3f512d65abfff3c75bd6a332059338204c209f6165cfa7ed2c/ChipotlePortfolio_3.gif)
![](https://freight.cargo.site/t/original/i/3a484c50e210604f0c9dd21a3c3f58fc65ab213f707ba329a2f3a2769f0a000a/Port_Packaging_CultThot-CupRead.jpg)
![](https://freight.cargo.site/t/original/i/29cb4a666b005839c979a18be27d6283443ac9b24acadab6493c571fee79e471/Port_Packaging_CultThot-BagInSitu.jpg)
![](https://freight.cargo.site/t/original/i/005b71726dd87619229c427636501151564718dfe3b2101f3e8739acb88da5d6/Port_Packaging_FWI-Images-1.jpg)
![](https://freight.cargo.site/t/original/i/7183dfafc9103ee786be73d1bcf54d2fdb1de9122ce384413b7e39ce8a645645/Port_Packaging_FWI-Images-2.jpg)
![](https://freight.cargo.site/t/original/i/8c2e2e4fa8ecd0cfddb3c39c3c52ba92d995a8653c38d5e200b06c105f8de2af/Port_Packaging_FWI-Images-3.jpg)
![](https://freight.cargo.site/t/original/i/64ac87c6c852f7e74a7144ce1bba19cd2c9cb353c8b85f6880bbe325105a474b/ChipotlePortfolio_4.jpg)
![](https://freight.cargo.site/t/original/i/5344208172edfc8c19ba598ef8f900779d12ab9268837184a6fa8dc65c9acad7/ChipotlePortfolio_5.jpg)
Chipotle.com + Digital Ordering Redesign
![](https://freight.cargo.site/t/original/i/37e815eaf6564e474556edb82813b149eb958b259431525131cc3d812bf8e6d6/Port_Chipotle.com_PhoneOnTable-2-2.jpg)
![](https://freight.cargo.site/t/original/i/4fe4c4466f01868fcd48ba43e925523fe4395cfc395bd3c81a24c7440258a75b/Port_Chipotle.com_Images_CompGuac-2.jpg)
![](https://freight.cargo.site/t/original/i/9879c927cdc8370cbd9bd5c9dc6cb157171e28be0df9d54705c7b48e9dad4cd1/Port_Chipotle.com_Images_CompGuac.jpg)
![](https://freight.cargo.site/t/original/i/2e5a057ebdd8069de69499b9bb82e490afe220c497db2db2927a7ad90a4b731f/app_phones_diagonalgrid_02-2.jpg)
![](https://freight.cargo.site/t/original/i/15df04a336753fee12ed65ef4b2f4a0168163b12e798de491f98a3bc8ebe6f59/AppScreen1.jpg)
![](https://freight.cargo.site/t/original/i/09076c2baa3bace452b161ee8d4a12da2560a7661b775a7a84f1dcaeda5ff1b0/AppScreen2.jpg)
![](https://freight.cargo.site/t/original/i/76d51e26797b0bd23bb7fa949519cf2e776caff3727dfe9c89fc1791952cebdb/AppScreen5.jpg)
![](https://freight.cargo.site/t/original/i/033003591f214cd92b24386ea95c71055fe2421913b0d8e03eefdfce712ace9e/AppScreen6.jpg)
![](https://freight.cargo.site/t/original/i/6fde26fe9ca9719c29b446ac7e174f3c205849784346f9eea82e8743b8756ac2/responsiveordering_asset4.jpg)
![](https://freight.cargo.site/t/original/i/7e623bad6fadfd7f6d787a4572ef9bb5261363ae225bcb97c489e722844b51e7/Port_Chipotle.com_Images_Home-1.jpg)
![](https://freight.cargo.site/t/original/i/c2a62e465168e2baf0af90aefe6ff05d0389a5407590d90c4c6921e38d4a135a/Port_Chipotle.com_Images_Menu-1.jpg)
![](https://freight.cargo.site/t/original/i/8053302d1646f5e9557f1c25efaeb01815314cdd0782bd89d8f031167a4bce00/OrderingChipotleCom.jpg)
Chipotle Brand Photography Refresh
![](https://freight.cargo.site/t/original/i/14ecf67b310284484c49ffb975e0a0907c2e384efdb17f2ea23786d7d3850235/Screen-Shot-2023-03-24-at-9.09.31-PM.png)
![](https://freight.cargo.site/t/original/i/2c2c86feb2393e42a72964187e5b29ee1d69604386b01e6c2cd01ef16cda2e28/Screen-Shot-2023-03-24-at-9.11.43-PM.png)
![](https://freight.cargo.site/t/original/i/66d2033c80c07eb51911ed10725a2d8cc4e01cb6e5947e778836779bfae66d7b/Screen-Shot-2023-03-24-at-9.10.31-PM.png)
![](https://freight.cargo.site/t/original/i/1c6ad20e8e71a9fbea2f5d9f47d0265ace5b2001d196e779933aee05cf5627cc/Screen-Shot-2023-03-24-at-9.10.53-PM.png)
![](https://freight.cargo.site/t/original/i/50de20d7e693d1266280763617c5062a557b2a259b369d412ea8c826c477108e/Screen-Shot-2023-03-24-at-9.12.23-PM.png)
![](https://freight.cargo.site/t/original/i/f6b3141c4f968131df166d610d608f1813ebce309e34832d893f1c3f6aa4e281/Screen-Shot-2023-03-24-at-9.09.42-PM.png)
![](https://freight.cargo.site/t/original/i/494652152b126e4f3a75d92e31fd4b762b152e9febef3adc783a645dc2708d03/Screen-Shot-2023-03-24-at-9.08.40-PM.png)
![](https://freight.cargo.site/t/original/i/16b2ffabf68a0e5c74c403384fc89b29909290e5be0369af8f3f506c9d09d052/Port_CMGSocial_PortraitImages-1_0030_IG_07-18-17_RollWUs.jpg)
![](https://freight.cargo.site/t/original/i/666e03c58aef5aeadf10436d24e378cb0506b5bc5ec4440389ede65209ea8510/Screen-Shot-2023-03-24-at-9.10.16-PM.png)
![](https://freight.cargo.site/t/original/i/daaa786a499e569b868c17b9b9b7f9d71b0f7ebcd841907469bb054fa8435c62/Screen-Shot-2023-03-24-at-9.09.07-PM.png)
![](https://freight.cargo.site/t/original/i/38fb4b635dd45eff2f3ff1cabafaef85995c06f5d7dd7a9ec1ff86c48b82d8f0/Screen-Shot-2023-03-24-at-9.11.33-PM.png)
![](https://freight.cargo.site/t/original/i/01ba21243a4d464ac9d12e28e61c84249b48e9af57916dbbf726e7c126e0beff/Screen-Shot-2023-03-24-at-9.09.59-PM.png)
![](https://freight.cargo.site/t/original/i/0440d34c1b5cc965a66b3f4e3011a1eb7c515cc7108346c102c8296563237692/Screen-Shot-2023-03-24-at-9.11.21-PM.png)
Chipotle Social
![](https://freight.cargo.site/t/original/i/bd7438e3ba707c6be933ed499fdc44f7fd13bfa670e247875cb45808176b5d52/Port_CMGSocial_PortraitImages-1_0037_IG_04-11-17_Promposal.jpg)
![](https://freight.cargo.site/t/original/i/577dd52a6801c5f67dced2b247258cdafabb8e1b42129a8a4e625604d505929d/Screen-Shot-2023-03-24-at-9.12.55-PM.png)
![](https://freight.cargo.site/t/original/i/b0441f51597d839382fc99b53db3794eac0f2735330a95654731799953f63d84/Screen-Shot-2023-03-24-at-9.12.11-PM.png)
![](https://freight.cargo.site/t/original/i/e3141dd1d84f38f25e80f354d8f6af1628cd3c278ee5915542ddec864c5581fc/Port_CMGSocial_PortraitImages-1_0035_IG_04-23-17_AllTheDips.jpg)
![](https://freight.cargo.site/t/original/i/42fdb8c8b2b326f2f11d36c3e84b1590d7a354d2d6713fb7963a4ae6ccec08f3/Port_CMGSocial_PortraitImages-1_0007_Insta_6-12-16_ColorStairs.jpg)
![](https://freight.cargo.site/t/original/i/3f0e945f3606f501d4da4ef9b0b34250a82f3498d7323c4faaeeb503d4907ee2/Port_CMGSocial_PortraitImages-1_0011_Insta_5-xx-16_OfficeLunch.jpg)
![](https://freight.cargo.site/t/original/i/148388e94daf816edfb9765aa00259c209b4e0879582097d70b11b7e6df388ed/Port_CMGSocial_PortraitImages-1_0025_Insta_1-25-16_CloseUpGuac.jpg)
![](https://freight.cargo.site/t/original/i/6927f173e1dda3c742c1541189fad7a7f312f7e87648bc2ccd3baca8756b2609/Port_CMGSocial_SqImages-1-1x1_0011_Insta_10-13-15_ChipoteNote.jpg)
![](https://freight.cargo.site/t/original/i/3d2344e313df744ce3552de9038d741cffe3e596d856aa679d854a0fbf838b2c/Port_CMGSocial_PortraitImages-1_0018_Insta_5-08-16_EpicChipDip.jpg)
![](https://freight.cargo.site/t/original/i/5ac8bda08654903ddb38679258b124c94ddeefa3efddb2b15a7eba795dfde14a/Port_CMGSocial_SqImages-1-1x1_0010_Insta_10-16-16_AvoPattern.jpg)
![](https://freight.cargo.site/t/original/i/067cc3848023cc4e907e5346c10e6385b6d99f3901299f1d51c12caddd44118b/Port_CMGSocial_SqImages-1-1x1_0033_IG_05-22-17_BurritoBouquet.jpg)
![](https://freight.cargo.site/t/original/i/98e7fda6e8ebd08b928406e4cbcedfef9de9561053bb51608a9451ddb4fcec0d/Port_CMGSocial_PortraitImages-1_0038_IG_03-22-17_BowlStack.jpg)
![](https://freight.cargo.site/t/original/i/62f715eb1f766677006206c269f8ce6082f9d5fc7eabc2880a6017793c71f2f2/Port_CMGSocial_PortraitImages-1_0017_Insta_5-12-16_BedBowl.jpg)
![](https://freight.cargo.site/t/original/i/5b8415b82b1c4dadea51ed27e555cc89550409ed4da36db356835475ee007327/Port_CMGSocial_PortraitImages-1_0016_Insta_5-16-16_GameNight.jpg)
![](https://freight.cargo.site/t/original/i/37792adbb4ea3bcd1aa7d80cee481c3909ab55c905b96136876fe0f4db9434ae/Port_CMGSocial_PortraitImages-1_0021_Insta_3-17-16_StPattysPattern.jpg)
![](https://freight.cargo.site/t/original/i/7413a795608b6db735c80cb1dd6becfad220d7a3a0a69a9e2b0eecad5c5bf83d/Port_CMGSocial_PortraitImages-1_0015_Insta_5-17-16_FlowerTaco.jpg)
![](https://freight.cargo.site/t/original/i/4bd980ebea60de89291737cf44e02ca8940a68aa18fb81cb2831d9212898b762/Port_CMGSocial_PortraitImages-1_0029_IG_08-13-17_VegOutBeachDay.jpg)
![](https://freight.cargo.site/t/original/i/0579ac303f7765e2cad5cf067021bd075a4f99f8ef6d494ec1b75165589b07ab/Port_CMGSocial_PortraitImages-1_0032_IG_06-16-17_SlateGuacSalad.jpg)
![](https://freight.cargo.site/t/original/i/98e7fda6e8ebd08b928406e4cbcedfef9de9561053bb51608a9451ddb4fcec0d/Port_CMGSocial_PortraitImages-1_0038_IG_03-22-17_BowlStack.jpg)
![](https://freight.cargo.site/t/original/i/10148b5da5bcf389a1bd9c7c3533c9f15a2d07846dc89fb0d421d154264dfa7b/Port_CMGSocial_PortraitImages-1_0039_IG_03-10-17_SpringBreakRito.jpg)
![](https://freight.cargo.site/t/original/i/b79f7cc052bd5724a242ef48f114c2c6d12cb942cd1ea333ebecb32903917eee/Port_CMGSocial_PortraitImages-1_0023_Insta_2-10-16_LondonStore.jpg)
![](https://freight.cargo.site/t/original/i/5b8415b82b1c4dadea51ed27e555cc89550409ed4da36db356835475ee007327/Port_CMGSocial_PortraitImages-1_0016_Insta_5-16-16_GameNight.jpg)
![](https://freight.cargo.site/t/original/i/93ee5f2a4d45cd44e375a2012eee4d5e0e2b4cd1f315c3adb39e9b476da05e12/Port_CMGSocial_PortraitImages-1_0022_Insta_2-27-16_SALSA.jpg)
![](https://freight.cargo.site/t/original/i/4bd980ebea60de89291737cf44e02ca8940a68aa18fb81cb2831d9212898b762/Port_CMGSocial_PortraitImages-1_0029_IG_08-13-17_VegOutBeachDay.jpg)
![](https://freight.cargo.site/t/original/i/b9928b7083ee5527ff66bb282ad338d91876625699730ee472ae8d674ab7494d/Port_CMGSocial_PortraitImages-1_0034_IG_04-25-17_GirlySaladPour.jpg)
![](https://freight.cargo.site/t/original/i/ab904b4e3bce9d32008043675ae54981bdda38954d2a2a37e814b661a4666a05/Port_CMGSocial_SqImages-1-1x1_0027_Insta_5-13-16_MuralRestaurant.jpg)
![](https://freight.cargo.site/t/original/i/a1b76c6ae31533fe8d7fc7901f6c000760247bdfddada029b83b059410e78503/Port_CMGSocial_SqImages-1-1x1_0005_Insta_11-21-16_TacoOverCar.jpg)
![](https://freight.cargo.site/t/original/i/fb43d7cb01dfff8b1c05556700682b11e988a7775630bdbbff1d73d8bf4cc9f9/Port_CMGSocial_SqImages-1-1x1_0017_Insta_9-15-16_SavageBurrito.jpg)
![](https://freight.cargo.site/t/original/i/d477638c3c605284d0064dfd4dbcf668d8af3c5285ef328bde8cbd515b1dca10/Port_CMGSocial_SqImages-1-1x1_0019_Insta_9-12-16_IngredientGrid.jpg)
![](https://freight.cargo.site/t/original/i/7fbf4cbec087077b975a165a3c303a42a132c327a2e02c29703eb68776f81597/Port_CMGSocial_SqImages-1-1x1_0022_Insta_6-13-16_ChipBday.jpg)
![](https://freight.cargo.site/t/original/i/457376de5c6e8f64409d650c6aa30c20f9710153acd32ab207653b680a741bb7/Port_CMGSocial_SqImages-1-1x1_0008_Insta_11-11-16_ChipDipCircle.jpg)
![](https://freight.cargo.site/t/original/i/a1c04021bf61a3a96b1aac58873c7e7f4cddaf90b48366ae5ea9f1c9248ec5b9/Port_CMGSocial_SqImages-1-1x1_0014_Insta_9-28-16_FollowMeBurrito.jpg)
![](https://freight.cargo.site/t/original/i/095a64764da636edf8a0b44c3e7ff3498b568aed94b65715a96a4d531e157d5e/Port_CMGSocial_SqImages-1-1x1_0009_Insta_10-21-16_RoadMeal.jpg)