Of a Kind
Ecomm Creative Direction
Role: Senior Art Director
2019
Role: Senior Art Director
2019
Creative direction for the digital ecomm experience of women’s apparel and accessories brand, Of a Kind. The goal was to create a visual system that feels elevated but still easy, balancing editorial moments with clear, sellable visuals.
Imagery stays clean and intentional. Soft light, relaxed styling, and a pared-back palette keep the focus on the pieces and the designers behind them. Designed to flex across site, email, and social, working just as well for a launch as it does for everyday moments.
A consistent approach to composition and tone tie everything together, while still leaving room for each piece to have its own point of view.
Contributing Skills | Creative direction, Digital Design, Styling, Casting
Team | Heather Moore, Julia Robbs, Izzy Devine-Carter, Melanie Sellinger, Sarah Arroyo, Farah Alimi
Imagery stays clean and intentional. Soft light, relaxed styling, and a pared-back palette keep the focus on the pieces and the designers behind them. Designed to flex across site, email, and social, working just as well for a launch as it does for everyday moments.
A consistent approach to composition and tone tie everything together, while still leaving room for each piece to have its own point of view.
Contributing Skills | Creative direction, Digital Design, Styling, Casting
Team | Heather Moore, Julia Robbs, Izzy Devine-Carter, Melanie Sellinger, Sarah Arroyo, Farah Alimi
