Ocean Spray
National Campaign
Orchard Creative
Role: Senior Art Director
2022
Orchard Creative
Role: Senior Art Director
2022
A national campaign that took Ocean Spray from a juice company set in a bog to simply: the cranberry company.
The creative goal was to distill Ocean Spray’s most important product, the cranberry, to its simplest form: a small red dot. Watch as the humble cranberry transforms into an reognizable character with much heart and power.
Contributing Skills | Concept, Art Direction, Animation Supervision
Team | Jeff Kling, Jimm Lasser, Vincenzo Lodigiani, Christine Taffe, John Also Bennett, Alexandra Henry
The creative goal was to distill Ocean Spray’s most important product, the cranberry, to its simplest form: a small red dot. Watch as the humble cranberry transforms into an reognizable character with much heart and power.
Contributing Skills | Concept, Art Direction, Animation Supervision
Team | Jeff Kling, Jimm Lasser, Vincenzo Lodigiani, Christine Taffe, John Also Bennett, Alexandra Henry
“All That Power” | :30
“Bogwild” | :30
Cranberry Character Tests
