Oikos Triple Zero

Superbowl Spot
Orchard Creative
Role: Senior Art Director
A global campaign to pay tribute to what may very well be NFL players’ most important muscle: the gluteus maximus. For Superbowl LIV, the Oikos team came to us looking to create a campaign promoting the “number one high protein yogurt” in the U.S.

Honing in on the [glute] strength of professional athletes, we hightlighted some of the most powerful rear ends of the National Football league punctuated by Major Lazer’s “Bubble Butt‘ for an eyecatching big game moment. Applying the creative direction across OOH, product packaging, and Superbowl swag, Oikos was able to turn around, stick it out and proudly celebrate the #yoglutes that their yogurt has made.

Contributing Skills  |  Art Direction, Design
Team  |  Jeff Kling, Laura Janness, Sherri Levy, WorkOrder